Empowering Business Owners with Data
Empowering Business Owners with Data
A Product Design Case Study
A Product Design Case Study
INTRODUCTION
INTRODUCTION
Dukaan is a DIY platform empowering merchants to establish and expand e-commerce stores swiftly.
Dukaan is a DIY platform empowering merchants to establish and expand e-commerce stores swiftly.
This case study is a short tale on how I designed a data analytics section at Dukaan.
Prior to the rollout of this project, Dukaan’s dashboard only displayed total sales and total orders to users.
Prior to the rollout of this project, Dukaan’s dashboard only displayed total sales and total orders to users.
SNIPPETS
SNIPPETS
Brainstorming: Collaborative sessions were held to explore ideas and set goals, followed by a competitive analysis to identify crucial data metrics.
Card Sorting: Data points were categorized based on priority and relevance using the card sorting method.
Engineering Constraints: Collaboration with backend and frontend teams was crucial to address engineering constraints.
IMPACT & LEARNINGS
IMPACT & LEARNINGS
Impact & Results: The analytics feature has empowered over 350,000 users, with a significant percentage actively using it weekly.
Balancing Goals: Learned to balance user needs, business objectives, and engineering constraints effectively.
Collaboration: Recognized the importance of diverse perspectives and collaboration in crafting user-centric solutions.
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